Download The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices
Download The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices
The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices.cKyle Murray
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Author: Kyle Murray
Number of Pages: 256 pages
Published Date: 17 Aug 2016
Publisher: University of Toronto Press
Publication Country: Toronto, Canada
Language: English
ISBN: 9781442637177
Download Link: the american retail value proposition crafting unique experiences at compelling prices
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The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Read online The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices Buy and read online The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices Download and read The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices.cKyle Murray
Author: Kyle Murray
Number of Pages: 256 pages
Published Date: 17 Aug 2016
Publisher: University of Toronto Press
Publication Country: Toronto, Canada
Language: English
ISBN: 9781442637177
Download Link: the american retail value proposition crafting unique experiences at compelling prices
---------------------------------------------------------------
The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Read online The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices Buy and read online The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices Download and read The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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